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August 2009
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Vol 4. Issue 8
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Greetings!
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Can you
believe it is August already? In most of the greater Charleston area
school has just started. Worried that you missed the summer
season? Don't! August and September are two of our busiest
months! The reason we are so busy then is because we help homes
sell! During this fall season, there are more serious
shoppers and less lookers. Let us help you next!
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What Agents Are Saying...
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 "Absolutely Perfect" Mackenzie Crabtree, Agent, Weichert Realtors Palmetto Coast
"Believe it or not, I have 2 offers tonight.
Thanks, and if I can use you again, I will. It's been great to work
with you!!" Kathy Sweet,
Agent, Carolina
One Real Estate
"Great job! I think it looks so much better...and
more inviting now. Thanks again...the pictures and the tour look great
too." Lori Olivi, Coldwell Banker United
Realtors
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Demystifying the Staging Process - Part 5
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 This next myth is
perhaps one of the most prevalent in the real estate industry. "Giving a credit
for a perceived defect is the same as fixing it."
This simply is NOT true!
Often we
hear from sellers that they think the buyer would enjoy having the luxury
of picking their own new carpet, paint color or other
repair/replacement. The truth is that most buyers simply want move in
ready and cannot, nor want to determine if a home will look and feel
good if the defect was already corrected. Because of this,
frequently when buyers view properties that offer credits, they
simply pass and move on to the next property. When they do decide
on a property that offers credits or allowances, not only do they cash
in on the offer, but often will
offer a much lower offer - effectively charging the seller for these
defects twice!
So, what
should a seller do? Make all repairs and fix all defects
prior to putting the home on the market. Make sure that the
carpet and paint looks fresh, clean and neutral. Remember
that buyers want to have their life in this house, not yours. It
should be as if no one has ever lived here before. This will
maximize your investment.
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Feedback got you down?
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Is the feedback you are getting from buyers and other
agents getting your clients down? Are you frustrated that you've
had a lot of showings, but no takers yet? What if you could
change all that?
Staging is the one thing that can be done when selling a
home that can make a measurable & profitable impact.
Did you know that 72% of the elements that make up a good first
impression to buyers can be controlled through staging and that 87% of
buyers said that the presentation of a home makes a difference in a
sale? (AOL Money & Finance) Moreover, 79% of sellers were
willing to spend up to $5000 to get their home ready for sale IF they
knew how to best spend their money (Martiz Research).
You see, staging is not just some trendy new fad that
will go out of style when the market changes, it is chaging the face of
real estate now and in the future based on buyer/seller psychology,
statistics, trends and technology. Isn't it time you gave your
sellers a benefit that could really improve not only their bottom line,
but your own?
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Charleston
Agents, thank you for all your continued support! This summer was
one of our best ever with so many quick sales! If you didn't get
a copy of our latest stat sheets, let us know. They will, of
course, be added to the website soon for easy download for your listing
presentations.
See you
next month!
Sincerely,
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 Bevin Googer & Melissa Marro
First
Impressions Home Staging & Interior ReDesign
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