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December 2009
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Vol 4, Issue 12
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Staging Works!
for lowcountry agents
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Greetings!
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I can't
believe it is December already and the year is getting ready to come to
a close. Remember this is the time to plan for the year
ahead. With federal tax credits in the US for first time buyers,
now is the time for real estate professionals to set their listings
apart - taking full advantage of everything out there!
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What agents are saying...
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 MLS# 2929835 $209,900
"I
just want to take a moment and compliment your staging services. As a
Realtor with nearly a decade of experience in the business and hundreds
of satisfied past clients who refer business to me, I know something about
providing exemplary service. Your service definitely lives up to that
standard. Your staging flair, responsiveness, and attention to detail
has turned a last minute pre-Tour of New Homes distress call into one
of the best service experiences I have had in this business. I look
forward to developing a long-term working relationship with
you." Dave
Sansom, Carolina One Real Estate
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Build a Better Business Series - Part 3
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 It's that time again! How did you do
this year? What is your plan for next year? What about 3 or
5 years from now? In order to move in the direction you
would like, with as little detours as possible, it is important to have
a written plan. How
can you know what your priorities are if you don't have a plan?
There are
many great websites that can help you develop a plan and many great
books that can help you know what to include. Two of my personal
favorites are EMyth Revisited and EMyth Mastery. If you
haven't already read these books you definitely should!
Remember, Real
Estate is a business - you
are running your own company, even if you are
an agent for a larger corporation. A business plan
typically separates the professionals from the hobbyists. Just as
a maze is easier to work when starting at the end point - so is a
business! Now to share one of my favorite quotes:
"The road of someday leads to the town of
nowhere." author unknown
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HOW not to lose a listing...
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 Interestingly, probably as a result of cable TV, more
and more real estate professionals have been telling me that they are
being asked by their clients which staging professional they should be
using. Lately we've also seen listings cancelled and given to
agents who recommend staging. Why? Sellers are beginning to
understand that in order to compete in today's market and receive the
maximum amount of equity out of their property, a professional home
stager is needed.
Savvy
professionals today know that 78%
of all expired listings are vacant, properties that
have been staged sell in half the time. Recently, homegain.com stated
that the return
on investment for staging is now up to 586%, up from
369% in 2008.
In order
to close more, list more and get more referrals, it is vital that you
use all the tools in your bag and staging is one that simply
cannot be ignored any longer!
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As the
year comes to a close, take stock of your business, what you did well,
what you could have done better and what opportunities you have in the
coming year. Create a plan - work your plan and have a
fantastic new year....
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 Melissa Marro & Bevin Googer
First
Impressions Home Staging & Interior ReDesign
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