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Greetings!
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Well
Summer is winding down and we hope you are enjoying the beautiful
weather. We know many homes are still sitting on the market
waiting to be staged and we are here to help. Let us know how
we at First Impressions Home Staging can help YOU grow your
business!
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Technology
You Can Use
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 Introducing Eco Joe! This is
the Original and Only Eco-Friendly Home Selling Kit! Eco Joe's goal is
to provide a greener alternative to existing St. Joseph products on the
real estate market.
This
fabulous product launches on August 8, 2009. Melissa Marro of First
Impressions will be one of a select few distributors. Please contact
Melissa at (843) 822-2622 or Melissa@StagingAndRedesign.com
for more information!
Only
$14.95 ea, $12.95 ea (6+), or $10.95 ea (12+)
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What Agents Are Saying About Us
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(click
photo for Real Estate Show)
 "Listen to the words of
the wise...if you want to sell your vacant listed home(s) you need to
advise your Clients to have them staged. It works! It is
just that simple. I know first hand! First Impressions
staged three of my listed houses. These homes ranged from large
rooms to small choppy rooms. First Impressions staged each of these
houses and we had offers to contracts to closings in a short amount of
time.
First Impressions staff will come out to your Clients home, take
pictures, give advice and analyze how it should be staged. They
are honest in their assessments and very helpful in suggesting paint
colors, and whatever else your house will need to get it SOLD.
Professional, knowledgeable, keen sense of design, trained, skilled
qualified and proficient all these adjectives describes Melissa Marro,
Bevin Googer and their staff. The sale of these three homes is
attributed to First Impressions. Time is of the essence!"
Karen Graham, Broker-in-Charge, Southern Residential
Properties
See our
Active Staged Properties here!
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Demystifying
the Staging Process - Part 4
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 For
years you've read our newsletters and seen our success stories and
still we see many homes on the market in desperate need of
staging. After talking to past clients we've realized that often
times this is because many agents just don't have enough
information. Each month we'll begin addressing some of the most
common concerns.
Staging cost too much
money. This common misconception is used by a lot
of homeowners who decide not to hire a professional stager when selling
their home. While yes, staging does cost money, it actually pays in the
long run! Staging also typically cost less than many people think, but
the benefit is invaluable.
The cost
of staging is typically less than your first price reduction. Before
you consider a price drop of $5,000 to $10,000 consult with a
professional stager first, their services will most likely cost
much less.
Because a
staged home can sell up to 50% faster than an un-staged home, staging
saves you months and months of carrying cost. By investing a nominal
amount of money into selling your home, you can save thousands in
monthly mortgage payments, electrical bills, etc.
Consider
this recent example with a vacant property in Charleston, SC:
"We
first dropped the price to 200K and showings picked up (7 in one
month). Then
a month later we staged it and showings really began to take off
(39 in two months). Staging cost, but it pays in
the long run."
Chris Facello, Agent, Carolina One Real Estate,
Charleston Central Office
After
staging the home the agent saw showings almost triple in just one
month! With all this exposure to potential buyers, the property is sure
to sell quickly. Saving
the homeowner money in the end.
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Thinking
About Staging, but Where to Start?
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Are you a
real estate agent or homeowner that has been thinking about having a
home staged, but don't know where to begin? With so many TV shows and
different companies out there, it can be overwhelming. Here are a few
things to consider when looking for a staging company in your area:
- Interview
the stager. Check out their website and give them a quick phone
call, or arrange to meet them at the property. If you think you
have found a good professional move forward.
- Verify
references. In this business word of mouth is one of the best
tools. Ask other agents, or homeowners that recently sold their
home, which stager they worked with and how well the experience
was. Having a reliable professional is most important when selling
a home.
- Look
at their portfolio. Previewing the stager's other work gives you a
good idea of what to expect for the
service. Make sure you like the portfolio and that
it meets your expectations for the service you are paying for.
- Make
sure the stager you choose can work with your timeline and budget.
Time is always of the essence in real estate and it is paramount
that your contractors are able to work with you in this area.
- Remember,
staging is not about personal taste. Professional stagers are
trained to see things that the average homeowner, buyer and agent
may not see. The stager's work should be focused on getting
the home sold quickly and for top dollar.
Home staging is a marketing tool that should be utilized
by everyone in the real estate industry. Statistics have shown that
staged homes can sell more quickly and receive higher offers. Working
with a professional home stager should be a positive experience and we
hope successful!
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Become Staging Certified!
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First
Impressions is proud to now offer the CSP Elite Program for Real Estate
Agents who are ready to increase their business by offering staging to
their clients.
In this
course you will learn how to talk to sellers about home staging, how to
find the right stager for you, what to ask, who pays, learn about cost
vs value and so much more.
You will
receive a listing presentation booklet to share with your new listing
clients, the Seller's Edge DVD, the Agent's Edge DVD, CSP Elite
workbook and manual and Home Staging For Dummies written by Christine
Rae, owner of CSP (Certified Staging Professionals) one of the most
respected staging companies in the world. (Currently training is
offered in US, Canada and Australia)
Cost is
$325, registration is required.
July 22nd, offered by
Michele Reneau, Carolina One Top Producer
August 11th, offered by
Melissa Marro, First Impressions Founder & RESA's 2009 Professional
Stager of the Year
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Thank you
as always for your continued support and business. We are having great
success working with our local agents & homeowners, and
getting their staged properties SOLD!
We look
forward to serving you in the future.
Sincerely,
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 Bevin Googer & Melissa Marro
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