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March 2010
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Vol 5, Issue 3
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Staging Works!
for lowcountry agents
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Greetings!
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March is here and our business is in full
swing! Check out the new Staging Statistics just released by the
Real Estate Staging Association.
Remember we are here to help you grow your business
through quick sales and happy clients. Let us work with you to have
a successful Spring!
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What Our Clients Are Saying About Us
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"If is
wasn't for you and your company we would not have sold our home.
It was on the market for 10 months before we decided we
needed to try something different. The professionalism we
received from your company was extraordinary. Within 80 days
of our home being staged by your company it was sold. Thank
you."
Ashley & Barrett Jackson, Homeowners, 130 Cypress View Road, MLS# 2929091
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Quick Links
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realestatestagingassociation.com
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Staging First Saves
Time and Money!
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The Real Estate Staging Association (RESA) just
released its 2010 statistics. These statistics were gathered nation
wide and showed the following amazing results:
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Vacant
& Occupied Homes:
Previously
on the Market
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Listed,
Un-Staged -
NOT
SOLD
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Same
Homes - Staged, Listed, SOLD
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SOLD
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2009
Study of 126 Homes
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263
Average DOM
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60
Average DOM
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78%
Less Time on Market
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Occupied
Homes
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Staged
Before Going on the Market
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SOLD
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2009
Study
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167
Homes
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On
Average in 39 Days
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Vacant
Homes
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Staged
Before Going on the Market
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SOLD
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2009
Study
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117
Homes
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On
Average in 42 Days
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These statistics show that staging a home PRIOR to
putting it on the market yields the greatest results. It saves you
and your clients time, money and lots of stress! However, even
staging a home after it has already been listed for sale, can still
help the home sell faster.
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How Much Can Staging First Save?
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As shown in the above national statistics,
staging prior to putting the home on the market can save you lots
of time. But exactly how much money does that equal?
The above study shows that 126 homes were listed on
the market for approximately 9
months before deciding to stage.
It also shows that 284 homes (vacant & occupied)
that were staged prior to being listed sold on average in 40.5
days, or approximately 7
months faster than the unstaged homes.
Here is an example of a formula to use to calculate
the savings:
Monthly Mortgage
Payment
= $1800
Total Monthly Carrying
Costs =
$2100
For the homeowners in our study whose homes were on
the market for approximately 9 months their total expenses were ($2100 x 9)
= $18,900.
Had the homeowners staged their homes first, they
could have saved 7 months on market and their savings could have been
($2100 x 7) = $14,700.
These numbers are all relative to individual
mortgage and expenses. Use this simple formula to determine how
much you will save by staging your home or listing before putting
it on the market:
Mortgage +
expenses (utilities etc.) = Monthly expenses
Monthly
expenses X 9 months (avg. time un-staged) = Cost to list house
un-staged
Savings:
Expenses x 7 months (average time on market reduced) -staging fee
=Savings if you stage your house first!
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This month it is important that you reach out to
potential clients and let them know that staging works! Show them
these national statistics as well as your own local results.
Your target newsletter date is Tuesday, March
16th.
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Melissa Marro & Bevin Googer
First Impressions Home Staging & Interior
ReDesign
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