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First Impressions - Home Staging and Interior Redesign in Charleston, SC

FI Log

March 2010

Vol 5, Issue 3

42 Fernandina

Staging Works!
for lowcountry agents

Greetings!

 

 March is here and our business is in full swing! Check out the new Staging Statistics just released by the Real Estate Staging Association.

 

Remember we are here to help you grow your business through quick sales and happy clients. Let us work with you to have a successful Spring!

 

What Our Clients Are Saying About Us

 

130 Cypress View

"If is wasn't for you and your company we would not have sold our home.  It was on the market for 10 months before we decided we needed to try something different.  The professionalism we received from your company was extraordinary.  Within 80 days of our home being staged by your company it was sold. Thank you."

 

Ashley & Barrett Jackson, Homeowners, 130 Cypress View Road, MLS# 2929091

In This Issue

What Our Clients Are Saying About Us

Staging FIRST Saves Time & Money

How Much Can Staging First Save?

 

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Quick Links

stagingandredesign.com

realestatestagingassociation.com

WeStageSC.com

Staging First Saves Time and Money!

The Real Estate Staging Association (RESA) just released its 2010 statistics. These statistics were gathered nation wide and showed the following amazing results:

 

 

Vacant & Occupied Homes:

Previously on the Market

Listed, Un-Staged -

NOT SOLD

Same Homes - Staged, Listed, SOLD

SOLD

2009 Study of 126 Homes

263 Average DOM

60 Average DOM

78% Less Time on Market

 

 

 

 

Occupied Homes

Staged Before Going on the Market

SOLD

 

2009 Study

167 Homes

On Average in 39 Days

 

 

 

 

 

Vacant Homes

Staged Before Going on the Market

SOLD

 

2009 Study

117 Homes

On Average in 42 Days

 

 

 These statistics show that staging a home PRIOR to putting it on the market yields the greatest results. It saves you and your clients time, money and lots of stress! However, even staging a home after it has already been listed for sale, can still help the home sell faster.

 

These statistics are available to download for FREE on our local website: www.WeStageSC.comand the Real Estate Staging Association's website: www.RESA-USA.org.

 

How Much Can Staging First Save?

 

552 Overseers Retreat As shown in the above national statistics, staging prior to putting the home on the market can save you lots of time. But exactly how much money does that equal?

 

The above study shows that 126 homes were listed on the market for approximately 9 months before deciding to stage.

 

It also shows that 284 homes (vacant & occupied) that were staged prior to being listed sold on average in 40.5 days, or approximately 7 months faster than the unstaged homes.

 

Here is an example of a formula to use to calculate the savings:

 

Monthly Mortgage Payment             = $1800

Direct Expenses                             = $300

Total Monthly Carrying Costs          = $2100

 

For the homeowners in our study whose homes were on the market for approximately 9 months their total expenses were ($2100 x 9) = $18,900.

 

Had the homeowners staged their homes first, they could have saved 7 months on market and their savings could have been ($2100 x 7) = $14,700.

These numbers are all relative to individual mortgage and expenses. Use this simple formula to determine how much you will save by staging your home or listing before putting it on the market:

Mortgage + expenses (utilities etc.) = Monthly expenses

Monthly expenses X 9 months (avg. time un-staged) = Cost to list house un-staged

Savings: Expenses x 7 months (average time on market reduced) -staging fee =Savings if you stage your house first!

This month it is important that you reach out to potential clients and let them know that staging works! Show them these national statistics as well as your own local results.

 

Your target newsletter date is Tuesday, March 16th.

 

Sincerely,

 

Melissa Marro & Bevin Googer

First Impressions Home Staging & Interior ReDesign

 

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